Zyia Active is an incredibly fast-growing and fast-moving company. One of their biggest challenges is producing a catalog quickly enough to keep up with their constantly rotating inventory. We worked with Zyia’s owners to develop a new of look-book catalog concept that would cover the core products in more detail, while directing readers to the web for seasonal variations.
In addition to the catalog layout, we studied their products and crafted new item descriptions—including developing a set of icons that provide a quick visual reference to a garment’s unique features.